The Circle Builder: Lead with Purpose, Build with Soul

You've built a successful practice. Your clients get results. Your calendar is full.

But there's a problem: you're trading time for money, and you've hit capacity.

You know your expertise could help more people. You've probably even thought about creating an online course or program. But where do you start? How do you maintain the quality and results your reputation is built on?

This Isn't About Chasing Scale

I'm not here to sell you on building a seven-figure empire or working yourself into the ground with launch after launch.

This is about creating a business that breathes. One that gives you options, leverages your expertise sustainably, and serves your clients brilliantly without burning you out.

The Real Challenge

I'm not here to sell you on building a seven-figure empire or working yourself into the ground with launch after launch.

This is about creating a business that breathes. One that gives you options, leverages your expertise sustainably, and serves your clients brilliantly without burning you out.

30+

Years Experience in Education

1,000 +

Online programs Developed

25%

Industry Standard Learner Completion Rate

My Goal 85%

Minimum Learner Completion Rate

I've helped professionals break through the 1:1 capacity ceiling without sacrificing the quality that built their reputation

THE PROGRAM DESIGN PROBLEM

Too many coaches and consultants build online programs that look good on paper but require constant firefighting to maintain—tech issues, low engagement, endless support questions, people dropping off.

I help you create learning systems that actually work—sustainable, engaging, and built to support your growth instead of strangling it with operational overwhelm.

ADDRESSING THE 1:1 OVERWHELM

When everything feels urgent—another client booking, another strategy call, another deliverable—nothing gets built with real purpose.

I create space for strategic thinking so your online programs come from clarity and alignment, not panic and patchwork solutions that disappoint your clients and damage your reputation.

CIRCLES, NOT LADDERS

I don't believe in climbing over people or competing for position.

I believe in building circles—collaborative partnerships where your organisational vision meets my regulatory expertise, and where the outcome serves everyone involved.

This is invitation-based work, not aggressive pursuit.

DEEP EXPERTISE

I've scaled a business to $30 million. I've also experienced its liquidation.

That taught me the difference between growth that looks impressive and growth that's sustainable.

Now I only build the latter.

WHO THIS IS FOR

You're an Established Professional Exploring Scale Strategies

You're an established professional with proven expertise and a track record of client results. You've hit capacity in your 1:1 delivery model and you're ready to leverage your knowledge in a way that maintains quality while creating more freedom in your business.

You value sustainable growth over hypergrowth. You want a business that breathes, not one that demands constant hustle.

Not a generic course template that strips out what makes my work valuable—but a learning experience that actually delivers the transformation people hire me for.

You're considering how to scale beyond one-to-one delivery, and you're wondering: how do I build an online program that still brings the essence of me?

... Why Work With Me

I'm Joanne—known as "The Circle Builder" because I believe in collaboration over competition, circles over ladders, and building businesses and systems that breathe rather than suffocate.

I've spent 30 years designing learning programs that people actually complete. My background is in regulated Australian education where I've authored hundreds of accredited courses and built systems that achieve 85% completion rates in a world where most online programs struggle to hit 15%.

Here's what makes that expertise valuable to you: I know how to take the nuanced, responsive work you do 1:1 and translate it into a scalable program without losing what makes it effective. I understand how people learn, what makes them stick with a program, and how to design for completion from day one.

I've also scaled a business to $30 million and experienced its liquidation. That painful lesson taught me the difference between impressive growth and sustainable systems. Now I only build the latter.

I understand both the intimacy of transformational 1:1 work and the business realities of running a profitable, sustainable practice. Most importantly, I know how to bridge the gap between them without compromising your reputation or your clients' results.

Internal Learning Program Development

I know how to build learning programs that people actually complete. Whether it's culture-building, onboarding, or internal capability development,

I design learning experiences that work for real humans—not just compliance checklists.

High-Completion Online Program Design

I've authored thousands of online programs across my career. I understand what makes people finish versus abandon.

If you're an established professional looking to scale your expertise, I can help you build learning experiences that maintain your essence while delivering real value—not generic course templates.

Circles, Not Ladders

IMy entire philosophy is built around collaboration over competition. I don't believe in climbing over people to get somewhere.

I believe in building circles—where we work together, where your vision meets my experience in making it real, and where the outcome serves everyone involved.

TESTIMONIALS

Siobhan Walley

Joanne’s guidance helped me step into my authentic leadership style with confidence. Through the tailored coaching and practical strategies, she provided, I gained the clarity I needed to move forward with a renewed sense of purpose. I no longer just manage—I lead with intention, vision, and a clear understanding of how to scale my business while staying true to my values.

Cathie Wilson

Jo was dazzling in her achievements, yet completely relatable — exactly who I needed at one of the most pivotal moments in my life. If I can have even half the impact on others that Jo has had on me, I’ll know I’ve been a success.

Cheryl Gray

Joanne is my go-to person for advice and support. Everything she has learned through scaling she shares her heartfelt leadership advice.
A brilliant communicator, connector and mentor, Joanne is someone you should have on speed dial!

HOW WE WORK TOGETHER

Invitation-Based Partnership

I work through invitation, not pursuit.

When there's genuine alignment between what you need and what I bring, the work flows naturally. I'm not interested in chasing projects or forcing fit. I'm interested in meaningful partnerships where we're both all in.

SPACE to Build Properly

I'm an Emotional Projector in Human Design, which means I need space to process and clarity to create.

I bring that same principle to how we work together—we don't rush the important stuff. We create space to think through what you're building, why it matters, and how to structure it so it's sustainable.

Systems That Actually Work

I'm not interested in building governance structures that look good on paper but fall apart in practice.

We create systems that work for real people in real organisations—sustainable, functional, and built to last.

... Scaling Established Expertise

If you're a well-established coach, speaker, professional or author exploring how to scale your expertise through online programs, I can help you build learning experiences that maintain what makes your work valuable while reaching more people.

What this includes:

- Online program strategy and structure

- High-completion learning design

- Maintaining your unique approach at scale

- Moving beyond one-to-one delivery without losing quality

This is for professionals who've proven their expertise and have the business foundation to support strategic growth.

Not solopreneurs just starting out—established businesses ready for the next phase.

... A BIT ABOUT ME

I'm Joanne—known as "The Circle Builder" because I believe in collaboration over competition, circles over ladders, and building businesses and systems that breathe rather than suffocate.

I've spent 30 years designing learning programs that actually get completed. Not just consumed—completed. I understand the difference between dumping content online and creating a transformation journey that people stick with.

My expertise comes from the regulated education sector, where completion rates aren't optional—they're mandatory. I've authored hundreds of accredited courses and helped organisations build learning systems that achieve 85% completion rates in a world where most online programs struggle to hit 15%.

Here's what I learned: the same principles that make regulated education work can transform how coaches, consultants, and experts scale beyond 1:1. You don't need to compromise quality. You don't need to sacrifice client results. You just need proper program architecture.

I've also scaled a business to $30 million and watched it collapse. That experience taught me that sustainable beats impressive every single time. Now I help professionals like you leverage your expertise without burning out, building programs that serve your clients brilliantly and give you breathing room.

READY TO EXPLORE?

If this resonates and you're curious about what scaling beyond 1:1 could look like for your business, let's have a conversation.

I work through invitation—when the fit is right, the work flows.

About Joanne RTO expert and business consultant with 30 years in the education sector. Joanne helps organisations navigate the full RTO lifecycle—from application to compliance—and builds internal learning programs designed for real capability development.

Founder of Navig8 Circle and Her Transformation. Navigator for Ducere Global Business School.

Services New RTO Applications | RTO Compliance & Systems | Organizational Learning Programs | Scaling Established Expertise | Ducere Navigator | Her Transformation | The Circle

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