ONE TO MANY - SCALE YOUR EXPERTISE ONLINE
You don't need to write a course. You already have.
For coaches, consultants and service professionals - accountants, psychologists, lawyers, advisers, facilitators - with twenty or thirty years of hard-won expertise and no format big enough to hold it. The book has a word count. The keynote has a clock. One-to-one has the hardest ceiling of all: time.
THIS ISN'T ABOUT CHASING SCALE
A business that breathes.
I'm not here to sell you on building a seven-figure empire or working yourself into the ground with launch after launch.
This is about creating a business that breathes. One that gives you options, leverages your expertise sustainably, and serves your clients brilliantly - without burning you out.
I've scaled a business to $30 million. I've also experienced its liquidation. That taught me the difference between growth that looks impressive and growth that's sustainable. Now I only build the latter.
30+
Years In Education
1,000
Online Programs Authored
25%
Industry Standard Completion
85%
My Minimum Completion Target
THE PROGRAM DESIGN PROBLEM
You didn't build a course...
You built a graveyard.
Too many coaches and consultants build online programs that look good on paper but require constant firefighting to maintain - tech issues, low engagement, endless support questions, people dropping off in the first two weeks.
That isn't a marketing problem. It's a design problem. And it's not because your content isn't good.
Most experts building programs today were never taught how adults actually learn. So they build a video library, add a Facebook group, and hope. What they end up with is a product that quietly disappoints - and a founder who's exhausted, embarrassed, and reluctant to launch round two.
There's a better way. After thirty years designing training in the regulated education sector, I know exactly what it looks like.
THE ORANGE RECIPE
Five ingredients. 85% completion.
The Orange Recipe is the five-ingredient structure I use with every client to design programs that people actually finish. Same framework, same completion rate, whether it's a regulated qualification or a private coach's flagship offer.
ONE
A promise worth finishing
The single transformation your program actually delivers - named, scoped, and honest. Most programs fail here, before a lesson is written.
TWO
Structure that respects a busy adult
Modules built around real time budgets, not aspirational ones. Momentum designed in, not left to willpower.
THREE
Assessment that teaches
Every check-in is a learning moment, not an admin box. Feedback loops that keep people moving forward.
FOUR
Community that carries
A cohort model that turns lonely learners into peers - without becoming a full-time facilitation job for you.
FIVE
A finish line worth crossing
Completion designed as an event, not a fade-out. This is where 85% completion actually comes from.
Download your Recipe here
WHO IS THIS FOR?
Established, not starting.
You're an established professional with proven expertise and a track record of client results. You've hit capacity in your 1:1 delivery, and you're ready to leverage your knowledge in a way that maintains quality while creating more freedom in your business.
You value sustainable growth over hypergrowth. You want a business that breathes, not one that demands constant hustle.
You're a coach, speaker, consultant or author who's built your reputation through your unique approach - and you're not willing to trade that for a generic template. You want a learning experience that actually delivers the transformation people hire you for.
Not for solopreneurs just starting out - this is for established businesses ready for the next phase.
"You don't need to write a course. You already have. What you've never had is the one format without a ceiling."
- Joanne Brooks
INVESTMENT
Done with you, not to you. You stay the expert, I bring the architecture.
You don't wait until the whole course is built to launch. Once your first module is published, you're live - and I can step back into a lighter role while you build the rest.
Start here
The Viability Call
$52
30 Minute Call
The front door. No pitch, no funnel. An honest read on whether your expertise is ready to become a program people will actually finish.
Core
Done With You
$5,000
4-6 Weeks
We take your first chapter and build it into your first module together. Once that first module is published, you can launch - you don't wait for the full course.
Full Carry
Done For You
$10,000
Per Month
Same outcome, but I carry the build. Your voice, your expertise, my architecture - packaged into an online program without pulling you off your practice.
Ongoing
Support & QA
$1,700
Per Month
Once your first module is live and you're building the rest of the course, I step back into a lighter role - reviewing, giving feedback, keeping the quality where it needs to be.
Ready to explore working together?
Whether you're navigating the RTO journey, building internal learning capability, or exploring how to scale your established expertise - let's talk. I work through invitation. When the fit is right, the work flows.
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